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Google Is Auto-Upgrading Search Campaigns to AI Max. That Does Not Make It Your Media OS.
Google Ads

Google Is Auto-Upgrading Search Campaigns to AI Max. That Does Not Make It Your Media OS.

Google is automatically upgrading eligible Search campaigns to AI Max through September 2026. Platform AI can expand queries inside Google. It still will not optimize the business.

Sep 17, 2026
7 min read
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Does New York's AI Disclosure Law Hurt Small Business? What S8420A Really Means for Marketers
AI Disclosure

Does New York's AI Disclosure Law Hurt Small Business? What S8420A Really Means for Marketers

New York S8420A requires advertisers to disclose AI synthetic performers in ads. Compliance is cheap. The real risk for small businesses is how consumers react to the label.

Jun 10, 2026
7 min read
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Lifestage Beats Age: What Meta's Generation Zeitgeist 2026 Means for Marketers
Audience Strategy

Lifestage Beats Age: What Meta's Generation Zeitgeist 2026 Means for Marketers

Meta's Generation Zeitgeist 2026 found a 4-point gap between Gen Z and Boomers. Lifestage drives 26-point swings in purchase intent. Demographic targeting as a primary lever is over.

May 1, 2026
9 min read
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