Funnel.io Alternative

Funnel.io reports your data. ViVV Labs acts on it.

From reporting to execution

Funnel.io and ViVV Labs solve different problems. Funnel.io aggregates marketing data from your ad platforms into unified dashboards and reports. ViVV Labs is a tech-enabled media agency that actually executes and optimises campaigns across Meta, Google, and TikTok. If you adopted Funnel.io expecting it to manage your media, and discovered it only reports on it, this comparison explains the gap and how to close it.

Last updated 5 June 2026. We review and refresh this comparison regularly.

What is the difference between reporting and execution?

This is the single most important distinction to understand before comparing these two. They sit at completely different points in the media workflow.

Funnel.io: Reporting

Sees what happened

Connects to your ad platforms, harmonises the data, and presents it in unified dashboards. It tells you how your campaigns performed. It does not change anything inside your ad accounts.

ViVV Labs: Execution

Changes what happens next

Runs your campaigns. Adjusts bids and budgets in real time, rebalances across channels, and optimises toward your targets, with senior strategist oversight at every critical decision.

Funnel.io is a genuinely strong product at what it does. For data teams that need to pull spend and performance data from dozens of sources into a warehouse or BI tool, it solves a real and painful problem. The issue arises only when a brand mistakes data visibility for media management. Seeing your CPA rise in a beautiful dashboard does not lower it. Something, or someone, still has to act on the data.

What does ViVV Labs cost?

ViVV Labs pricing is scaled to each client based on ad spend and the number of channels managed, and is confirmed on application.

Funnel.io vs ViVV Labs: direct comparison

Factor	Funnel.io	ViVV Labs
Category	Data aggregation and reporting	Media execution and optimisation
Runs campaigns	No, reports only	Yes, fully managed
Acts on data	Surfaces insights for humans to action	Executes changes in real time
Pricing	~$30K/yr, data volume packages	Scaled to spend and channels
Primary user	Data and analytics teams	Growth and marketing leaders
Internal effort required	High, someone must act on every insight	Low, execution is handled for you
Channels	Reports across many data sources	Executes across Meta, Google, TikTok, LinkedIn
Human oversight	You interpret and decide	Senior strategists validate decisions

What is the reporting tax growth brands pay?

Many brands assemble a stack that looks complete on paper but leaves a gap where execution should be. A common setup: Funnel.io for reporting, a freelancer or junior in-house hire to interpret the dashboards, and the native ad managers for actually making changes. Each layer adds cost and latency. By the time an insight travels from Funnel's dashboard, through a human analyst, into a decision, and finally into a change inside Meta or Google, the opportunity has often passed.

This is what we call the reporting tax, the gap between knowing what to do and actually doing it, paid for in wasted spend and slow reactions. The more sophisticated the reporting, the more acute the frustration when nothing acts on it automatically.

ViVV Labs collapses that gap. The data, the decision, and the execution live in one system, with humans validating the strategic calls rather than manually pushing every button.

Frequently asked questions

Is ViVV Labs an alternative to Funnel.io?

ViVV Labs and Funnel.io solve different problems. Funnel.io aggregates marketing data from ad platforms into unified reports and dashboards. ViVV Labs executes and optimises paid media campaigns across Meta, Google, and TikTok. Brands that adopt Funnel.io expecting it to manage their media often find it only reports on performance, at which point ViVV Labs becomes the relevant execution partner.

Does Funnel.io run ad campaigns?

No. Funnel.io is a data aggregation and reporting platform. It collects and harmonises data from advertising and marketing sources but does not launch, manage, or optimise live campaigns inside ad accounts.

How much does Funnel.io cost?

Funnel.io pricing is based on data volume packages and typically starts in the region of $30,000 per year for meaningful data throughput, scaling with the number of data sources and volume processed.

Can I use both Funnel.io and ViVV Labs?

Yes. Some sophisticated operations use Funnel.io to feed a data warehouse while a partner like ViVV Labs handles execution. They sit at different points in the workflow and can complement each other.

How much does ViVV Labs cost?

ViVV Labs pricing is scaled to each client based on ad spend and the number of channels managed, and is confirmed on application.

Which do you actually need?

You need ViVV Labs if…

You have reporting but nothing is acting on the insights fast enough
You want campaigns managed, not just measured
You lack the internal team to turn data into daily optimisation
Your CPA is visible but not improving
You need execution across channels, with human oversight

You need Funnel.io if…

You have a data team that needs unified marketing data in a warehouse
Your execution is already handled and you just need better reporting
You're feeding dashboards or BI tools across many data sources
Data harmonisation, not campaign management, is your bottleneck

Applications open now

Stop reporting on the problem. Solve it.

ViVV Labs takes on new clients selectively, case by case, based on fit. Apply to speak with the team about turning your media data into managed execution.

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