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Get started with the marketing operating system. Proven playbooks, live across Meta, TikTok, Google, LinkedIn and more.
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Contact Information
Our Locations
New York
London
Email Us
General Inquiries: info@vivvlabs.com
Support: support@vivvlabs.com
Common Questions
Answers to the most common questions about the ViVV platform, architecture and access.
| Dimension | Legacy Stack | ViVV |
|---|---|---|
| Technology | Off-the-shelf tools, manual configuration | Marketing operating system, proven playbooks |
| Architecture | Siloed platforms, no shared state | The system, operating system, continuous learning |
| Learning | Resets with every campaign | Compounding learning across all deployments |
| Execution | Human-paced, batch updates | Autonomous, real-time, cross-platform |
| Oversight | Opaque reporting, delayed feedback | Full audit trail, expert-guided deployment |
What is ViVV?
A marketing operating system built on 30+ years of combined marketing expertise. Proven playbooks execute across Meta, TikTok, Google, LinkedIn and more in a continuous system.
- The system handles creative, bidding, audience and attribution.
- The operating system coordinates everything, resolves conflicts and allocates budget.
- Live deployment across Meta, TikTok, Google, LinkedIn and more.
- Continuous architecture where every action feeds back into the system.
ViVV is infrastructure, not a dashboard.
How does the operating system work?
ViVV uses proven playbooks where the system handles domain-specific tasks, coordinated by the operating system that allocates budget, resolves conflicts and drives compounding learning across every channel.
- The system operates autonomously within each domain: creative, bidding, audience, attribution.
- The operating system sets priorities, arbitrates across domains and reallocates spend in real time.
- Compounding learning means every deployment improves the next. Models do not reset.
- All decisions are logged and auditable. No opacity.
Proven playbooks replace manual campaign management with autonomous execution.
What platforms are supported?
ViVV is live across Meta, TikTok, Google, LinkedIn and more. The system manages cross-platform execution and attribution continuously.
- Meta, including Facebook and Instagram ad surfaces.
- TikTok, including TikTok Shop.
- Google, including Search and Display.
- YouTube, including video and Shorts.
Cross-platform attribution is native, not bolted on.
Is my data safe?
Yes. ViVV connects via read-only API access. All data is encrypted in transit and at rest. You retain full ownership and control of your accounts at all times.
- Read-only API access means ViVV cannot make unauthorized changes to your accounts.
- Your billing information is never accessible to the platform.
- All data is encrypted using industry-standard protocols.
- You can revoke access at any time with one click.
Your accounts remain yours. ViVV operates as a controlled, auditable layer on top.
How do I get access?
Request access through this page or book a demo. Our team will review your application and schedule an onboarding call.
- Submit a request through the form on this page.
- Our team reviews your application and current platform setup.
- If approved, we schedule a walkthrough of the architecture and onboarding process.
- Deployment follows shortly after account connection.
Access is currently managed to ensure deployment quality.
What results has ViVV delivered?
ViVV has driven measurable results in live deployments: 25,000 to 1.4 million YouTube followers and a 40% CPA reduction on TikTok Shop.
- Grew a YouTube channel from 25,000 to 1.4 million followers.
- Achieved a 40% CPA reduction on TikTok Shop.
- The system operating in production across all major platforms.
- Live deployment across Meta, TikTok, Google, LinkedIn and more.
These are production results, not projections.
Is this a self-serve platform?
Currently, ViVV operates as expert-guided deployments. A self-serve platform is in active development.
- Each deployment is configured and monitored by the ViVV team.
- Expert-guided means faster time to value and fewer integration errors.
- The self-serve platform will expose the same agent infrastructure directly.
- Early access partners will be the first to transition when the platform launches.
Expert-guided now. Self-serve next.
What does onboarding look like?
Onboarding follows three steps: account connection, platform diagnostic, and system deployment. Most deployments are live within days.
- Step one: connect your ad accounts via secure read-only API access.
- Step two: ViVV runs a full diagnostic across all connected platforms.
- Step three: the system is deployed based on the diagnostic findings.
- Ongoing optimization begins immediately after deployment.
From connection to live deployment in days, not months.
What is a marketing operating system?
A marketing operating system uses proven playbooks to execute marketing functions autonomously. Unlike traditional tools that report on data, it acts on data.
- The system handles specific functions such as audience modelling, budget allocation, creative analysis or attribution.
- The operating system orchestrates everything into a single coordinated system.
- It acts on data autonomously rather than simply reporting on it.
- ViVV Labs operates continuously across Meta, TikTok, Google, LinkedIn and more.
The shift from tools to systems is the defining change in marketing infrastructure.
What is the difference between an AI marketing tool and a marketing operating system?
Most AI marketing tools assist humans with individual tasks like writing copy, generating images or summarising data. A marketing operating system is fundamentally different.
- AI tools assist with isolated tasks. The operating system executes end-to-end workflows autonomously.
- It plans campaigns, allocates budget, optimises in real time and attributes results.
- Results feed back into the system's own decision logic. The system compounds over time.
- Traditional tools do not retain learning across campaigns. The operating system does.
The difference is autonomy. Tools assist. The operating system executes.
How does ViVV orchestrate marketing workflows?
The operating system coordinates the system across every active campaign. The system handles distinct functions.
- The system handles strategy, planning, creative, audience, budget, forecasting, optimisation, analytics and attribution.
- The operating system allocates tasks and maintains state awareness across all active campaigns.
- It ensures everything works together rather than in isolation, resolving conflicts and sequencing actions.
- ViVV Labs uses this architecture to run marketing as a single coordinated system.
One system, not a collection of disconnected tools.
How is ViVV Labs different from Meta Advantage Plus or Google Performance Max?
Meta Advantage Plus and Google Performance Max are powerful optimisation tools, but they only optimise within their own platforms.
- Meta will never recommend you move budget to TikTok. Google will never suggest you reduce Search spend.
- ViVV Labs is platform-agnostic by design. The system operates across all major platforms simultaneously.
- Cross-platform budget reallocation happens autonomously based on real performance data.
- We optimise the business, not the platform.
Platform-agnostic optimisation is the structural advantage.
Can AI replace a marketing agency?
Not entirely, but the model is changing. Traditional agencies are constrained by human bandwidth. When a key person leaves, knowledge leaves with them.
- ViVV encodes 30+ years of operator expertise into proven playbooks that execute, learn and improve continuously.
- The system scales without adding headcount, compounding intelligence with every campaign.
- Some businesses will use the platform directly for autonomous execution.
- Others will use managed deployment where experts guide the system on their behalf.
Nothing compounds in a traditional agency. With ViVV, everything does.
What is autonomous marketing intelligence?
Autonomous marketing intelligence is a system that can plan, execute, measure and optimise marketing campaigns without constant human intervention.
- It combines data density, feedback velocity and cognitive bandwidth into a single architecture.
- The system generates hypotheses, runs campaigns and analyses performance continuously.
- Decision logic retrains itself within a continuous environment.
- Expert human oversight guides the system without bottlenecking execution.
The system acts. It does not wait to be told.
What is the difference between ViVV Labs and tools like Manus or Claude?
Manus is a general-purpose autonomous agent. Claude is a foundation model that provides general intelligence. Neither is built specifically for marketing.
- ViVV Labs is a vertical, domain-specific marketing operating system trained on real marketing execution data.
- Foundation models like Claude may power components of our infrastructure, but they are the electricity.
- We are the factory built on top of it. Built specifically for marketing execution.
- Manus can do everything in general. We do marketing specifically, with a system that compounds on live campaign data.
General intelligence is a foundation. Domain-specific execution is a product.
What is a continuous marketing system?
A continuous marketing system is one where every campaign output feeds back into the decision-making process. Results do not sit in a report. They retrain the system.
- When a campaign runs, the system measures what worked and updates its models automatically.
- Learnings are applied to the next campaign without requiring manual interpretation.
- The system improves with every execution cycle, not just every quarter.
- No human bottleneck between insight and action.
The loop closes. Learning compounds. Performance improves continuously.
Does ViVV Labs work with agencies?
Yes. ViVV Labs offers an agency partnership model where we deploy the operating system alongside an existing team.
- Agency clients get ViVV-powered performance across all channels.
- The agency gets a structural advantage that competitors cannot replicate in-house.
- Enterprise platform licence available for agencies wanting white-label access.
- The operating system can be deployed across a full client portfolio.
Agencies that adopt the ViVV operating system compound their competitive advantage.
Have a question not covered here? Reach out directly and our team will respond promptly.
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