How ViVV works
One system powers all three. Start with us running everything, then take more control as your team grows.
Three ways to work with ViVV
Full Agency
Most clients start here. We run it for you: strategy, setup, daily optimization and reporting, handled by our system and our strategists.
Talk to the teamLight Touch
A generalist marketer, not a large payroll. Your marketer works with our AI agents day to day. Our strategists set everything up, review major decisions and step in whenever you ask.
Discuss your requirements
ViVV is an AI operating system for paid media. ViVV AI orchestrates nine specialist agents built on real marketing playbooks, with a multi-model Council providing consensus on complex decisions, combined with senior human oversight.
How ViVV Works
Three layers. One operating system. Orchestration, specialist agents, and multi-model consensus before you commit budget.
The Orchestrator
ViVV AI
Your always-on assistant. ViVV AI maintains context across your entire workspace, understands your goals, and coordinates tasks across the platform without you needing to switch between tools.
Playbooks, not prompts
Nine Specialist Agents
Built on playbooks, not prompts. Each specialist agent is trained on real campaign methodology, covering strategy, creative, execution, optimization, audience building and analytics.
Multi-Model Consensus
The Council
For complex or high-stakes decisions, ViVV AI can consult the Council: leading AI models running independently and producing a consensus recommendation before you commit budget. No single-vendor dependency.
Software platform and managed agency, one operating system.
One system powers all three. Start with us running everything, then take more control as your team grows.
ViVV handles the full marketing lifecycle in one place. The system coordinates every capability through a central orchestration layer guided by proprietary playbooks.
Every action generates signal. Every signal sharpens the next decision. The longer it runs, the smarter it gets.
Playbooks, not prompts.
The difference between ViVV and every other AI marketing tool is what the system knows.
ViVV's playbooks are hard-coded marketing intelligence built from real campaign results. They tell the system what to run, when to run it, and how to optimize based on what has actually worked, not what a generic AI thinks might work. New playbooks are added as the system learns from more campaigns across more businesses.
What the system does.
Strategy & Positioning
Go-to-market logic, competitive positioning, and campaign planning tailored to your business model.
Campaign Execution
Campaigns run across Meta, Google, TikTok and LinkedIn. Setup, targeting, and budget allocation handled by the system.
Live Optimization
Continuous performance tuning across every active campaign. The system reacts in real time and adjusts spend, bids, and creative based on live signals.
Creative Intelligence
Performance analysis, creative scoring, fatigue detection, and data-driven recommendations.
Audience Building
Segmentation, targeting, and lookalike modeling built on your first-party data.
Budget Allocation
Cross-channel allocation that moves budget to where it works hardest, automatically.
Unified Analytics
Cross-channel reporting, insight generation, and pattern detection. One view of everything.
Predictive Forecasting
Model the impact of budget changes before you spend. Invest with confidence, not guesswork.
Always running the best available AI.
ViVV routes tasks to the best available AI model for each job. Creative writing, data analysis, strategy recommendations, and performance forecasting each use the model best suited to the task. When a better model launches from any provider, ViVV integrates it. You're never locked into one vendor. Never left behind by the next release.
Autonomous where it can be. Expert-guided where it should be.
What the system handles
Real-time bid and budget adjustments. Anomaly detection and response. Cross-channel rebalancing. Continuous learning from every campaign.
What humans own
Strategy validation before major budget shifts. Creative direction and brand safety. New channel onboarding. Performance review and playbook refinement.
Frequently asked questions
An autonomous media agency uses software to plan, buy, and optimize paid media continuously, with senior people validating the decisions that matter. ViVV Labs runs that model: the operating system executes across accounts, and strategists own strategy, creative direction, and major budget shifts. Every material move is logged so you can see why spend moved.
ViVV Labs is for high-growth brands that want paid media managed with software speed and senior oversight. It suits teams that do not want to staff a full in-house buying desk or wait on a traditional agency cycle. Intake is selective and confirmed case by case.
ViVV Labs manages paid media on Meta, Google, TikTok and LinkedIn. Budget can move across those channels from one operating system rather than four separate logins. The same channel set applies whether you use the platform directly or as a managed service. We add channels as our clients need them, and every new channel runs on the same operating system.
A traditional agency depends on people checking accounts and moving budget by hand. ViVV Labs encodes method into an operating system that acts continuously, with senior strategists validating strategy and major shifts. The working method stays in the system, built on 30+ years of combined marketing experience.
Smartly.io and Albert.ai are software. You license the tool, and most teams still need in-house staff or an agency to run it. ViVV Labs combines the software with senior strategists who run it with you or for you. We charge a monthly fee based on how complex your media is, meaning the number of brands, accounts, regions and channels, never a percentage of your ad spend.
Apply through our website and we review every application. ViVV works best for businesses spending $5,000 to $150,000 a month on paid media across more than one brand, account, region or channel. If you run one brand on one channel, a good freelancer is usually better value. Self-serve platform access is also available for in-house teams.
Ready to run the platform yourself?
Apply for direct platform access, or talk to the team about hybrid and managed options.