EMPOWERING MARKETERS,
ONE MOVE AT A TIME
Discover the vision behind ViVV LABS, our passion for Integrated Impact Marketing (IIM), and how we help marketers find success with every move on the board.
Strategic marketing moves that drive real business results
Brandon Keenen
Chief Executive Officer, ViVV Labs
A Vision for Marketing's Future
"As a recent CMO, I was chasing a simple answer to a complex question: 'How can I be 100% certain my budget is perfectly optimized across every single channel?'
I had the team. I had the agencies. But no platform could tell me to spend less on their channel and shift budget to another. Never. Would growing our Instagram followers really increase sales? Nobody could give me a certain answer.
I had spent years seeing the promise of marketing's 'holy grails,' but I knew they were broken. That's why we built ViVV Labs—to create the tool I wish I had."
—Brandon Keenen, CEO, ViVV Labs
The Old Playbooks Are Broken
For years, marketers have been sold a promise of perfect measurement. The reality is that the two dominant models are fundamentally flawed for the speed of modern business.
The End of Attribution Marketing
Attribution promised a totally measured world but died before it got there.
- It's Obsolete: Privacy laws, cookie restrictions, and walled gardens have made true cross-platform attribution impossible.
- It's Incomplete: Most models still over-rely on "last-click," completely failing to capture the full customer journey.
- It's Confusing: Complex, black-box models were designed to make marketers feel dumb, not empowered.
The Limits of Marketing Mix Modeling (MMM)
As attribution falls apart, some are reverting to MMM, but it wasn't built for today's ecosystem.
- It's Too Slow: It can take a year to build a model, with insights delivered annually—far too late to act on new trends.
- It's Too Heavy: MMM requires dedicated data scientists and massive amounts of historical data that most businesses simply don't have.
A New Way Forward: Integrated Impact Modeling (IIM)
In an environment where platforms are constantly changing and audience targeting is disappearing, a new approach is required. We believe IIM is the answer. It measures beyond the last click to provide a unified, holistic view of all your marketing efforts, delivering real-time insights and predictions.
Our Core Beliefs
Simplicity Without Compromise
Our goal isn't to make you feel dumb; it's to empower you. We deliver clarity and actionable next steps without the complexity.
Tools Should Augment, Not Replace
AI should be used to help us go faster and deeper with more confidence. Our platform is designed to make your team and your agencies better, not replace them.
Marketing is Better When Unified
Social media fuels search. PR drives web traffic. When you grow all your marketing efforts together, you grow stronger. We built ViVV Labs to help marketers make smarter, integrated decisions that drive real business results.
Why Choose ViVV for Your Marketing Intelligence
Our platform is designed around core principles that address the real challenges marketers face today.
Holistic Measurement
Our Integrated Impact Modeling provides a complete view of your marketing efforts across all channels, going beyond last-click attribution to show how tactics work together.
Clear, Actionable Insights
We believe in simplicity without compromise. Our platform delivers straightforward, actionable insights that tell you exactly what to do next and why.
AI-Powered Optimization
Our AI tools augment your expertise, not replace it. We help you identify patterns, predict outcomes, and optimize budgets across channels for maximum impact.