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Google Ads
Google Is Auto-Upgrading Search Campaigns to AI Max. That Does Not Make It Your Media OS.
Google is automatically upgrading eligible Search campaigns to AI Max through September 2026. Platform AI can expand queries inside Google. It still will not optimize the business.
AI Disclosure
Does New York's AI Disclosure Law Hurt Small Business? What S8420A Really Means for Marketers
New York S8420A requires advertisers to disclose AI synthetic performers in ads. Compliance is cheap. The real risk for small businesses is how consumers react to the label.
Audience Strategy
Lifestage Beats Age: What Meta's Generation Zeitgeist 2026 Means for Marketers
Meta's Generation Zeitgeist 2026 found a 4-point gap between Gen Z and Boomers. Lifestage drives 26-point swings in purchase intent. Demographic targeting as a primary lever is over.
Latest Articles
AI
The Principal-Agent Problem in AI Advertising: Why Platform Algorithms Aren't Your Friends
Google now steers budget-limited campaigns toward the CPA or ROAS you set, not the better result they were beating. That is the principal-agent problem in AI ads.
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