Marketing Blog & Insights
Explore our collection of articles, case studies, and guides to help you optimize your marketing strategy and maximize ROI.
Featured Articles
Skip to latest
Why PE Firms Acquiring Small Businesses Need ViVV: The Marketing Operating System for Portfolio Value Creation
PE firms acquiring small businesses inherit uneven marketing functions. ViVV is the marketing operating system that replaces messy stacks, accelerates post-close growth, and scales repeatably across the portfolio.
Can AI Actually Run My Paid Ad Campaigns in 2026?
A direct answer on whether AI can run paid media across Meta, TikTok, Google, and LinkedIn, and what separates general-purpose LLMs from purpose-built marketing systems.
Manus vs Claude Code vs Agentic Marketing: What Marketers Actually Need to Know in 2026
Manus and Claude Code are powerful AI agents, but can they run your marketing? We compare what they do, what they miss and what agentic marketing delivers.
Latest Articles
Multichannel Marketing Hubs (MMH) vs. Integrated Impact Modeling (IIM): How They Work Together for Smarter Marketing
Multichannel Marketing Hubs and Integrated Impact Modeling are stronger together. How combining both creates a compounding, data-driven marketing strategy.
Fact checking the boss on attribution
Your CEO thinks attribution is broken. They might be right, but not for the reasons they think. We fact-check the most common misconceptions about results.
Digital Marketing Attribution for Small Businesses: A Practical Guide
Most small businesses waste time on attribution systems built for enterprises. A practical guide to measuring what matters without the complexity or cost.
Comparison: The Thief of Marketing Happiness
Unrealistic expectations fuelled by snake oil marketing are the real problem. Stop comparing yourself to overnight success stories that were never real.
Agentic Marketing and the Future of AI Driven Growth
Agentic marketing uses autonomous AI agents to personalise faster, reduce manual work and adapt in real time. Here is how it drives growth and visibility.
So many places for marketing ad spend, so little time!
Too many channels, not enough budget. Data-driven strategies for allocating marketing ad spend across platforms to maximise ROI without spreading too thin.
FEAR AND LOATHING IN THE MARKETING JUNGLE: A GONZO GUIDE FOR THE CMO ON THE EDGE
A gonzo survival guide for mid-market CMOs navigating AI, data-driven decisions and creative chaos. Embrace the marketing jungle before it eats you alive.
Stay Updated with Our Latest Insights
Subscribe to our newsletter to receive the latest articles, case studies, and resources directly to your inbox.