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Why PE Firms Acquiring Small Businesses Need ViVV: The Marketing Operating System for Portfolio Value Creation
Private Equity

Why PE Firms Acquiring Small Businesses Need ViVV: The Marketing Operating System for Portfolio Value Creation

PE firms acquiring small businesses inherit uneven marketing functions. ViVV is the marketing operating system that replaces messy stacks, accelerates post-close growth, and scales repeatably across the portfolio.

Apr 24, 2026
6 min read
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Can AI Actually Run My Paid Ad Campaigns in 2026?
AI

Can AI Actually Run My Paid Ad Campaigns in 2026?

A direct answer on whether AI can run paid media across Meta, TikTok, Google, and LinkedIn, and what separates general-purpose LLMs from purpose-built marketing systems.

Apr 22, 2026
4 min read
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Manus vs Claude Code vs Agentic Marketing: What Marketers Actually Need to Know in 2026
Agentic Marketing Intelligence

Manus vs Claude Code vs Agentic Marketing: What Marketers Actually Need to Know in 2026

Manus and Claude Code are powerful AI agents, but can they run your marketing? We compare what they do, what they miss and what agentic marketing delivers.

Mar 6, 2026
10 min read
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Latest Articles

The End of the Marketing Argument: When Math Moves From Probability to Proof
AI

The End of the Marketing Argument: When Math Moves From Probability to Proof

AI driven mathematical proof systems are ending attribution debates and turning marketing from subjective interpretation into verifiable business logic.

Apr 14, 2026
4 min read
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Comparison: The Thief of Marketing Happiness
Leadership

Comparison: The Thief of Marketing Happiness

Unrealistic expectations fuelled by snake oil marketing are the real problem. Stop comparing yourself to overnight success stories that were never real.

Feb 15, 2025
3 min read
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